Graphic Design
Branding, Social Media, Content Development, Print and Digital Communication
The Pivot Group
2020 Presidential election
2022 Midterm Election
Project: Graphic Design, Edititng & Proofing
︎Washington, D.C.
ABOUT
Leading up to the election, I worked at The Pivot Group as a cycle graphic designer. Whilel there I designed over 100 campaign assests on 50 different national campaigns and made more than 600 proofing edits for production. This past year I was invited back for the 2022 Midterm cycle.
Huntingdon House
Fall of 2017 - Spring of 2018
Project: Brand Strategy
Output: Marketing materials
︎Huntingdon, Pennsylvania
ABOUT
“Build a brand that the surrounding community can recognize. A brand that feels like home”. Emulating Huntingdon House’s mission for providing a safe place for domestic abuse survivors, we worked collaboratively with the board and the employees of the organization to create their vision.
Huntingdon House is now a recognizable pillar of the community and have improved their daily operations and community outreach throughout Huntingdon County.
View Press Release︎︎︎
Center for International Education
Fall of 2019 - Spring of 2020
Project: Brand Strategy
Output: Branding and marketing materials
for the Study Abroad Fair
︎Huntingdon, Pennsylvania
ABOUT
Previous to 2020, the C.I.E. used Juniata branding, however, their visual identify felt disconnected from the presence the Center of International Education represents on campus. To solve this problem the C.I.E. wanted to create a brand thats focuses on informing current students about various study abroad programs. Through eye-catching advertisements and event materials the CIE increased application rates and funding.
The final products were print and digital touch points. A social media post deck, posters and event paraphernalia; consisting of buttons, t-shirts, and patches. These materials were later complied into a style guide for future use. This projects was rolled out in the Fall of 2020.
Consortium for Computing Sciences in Colleges
Fall of 2019 to Spring of 2020
Project: Brand Strategy
Output: Branding and marketing materials
for the Reigonal Chapters
︎Huntingdon, Pennsylvania
ABOUT
Consistency and sustainability was the goal of this project, my team and I wanted to create branding materials that would be easy for chapters to access across the country. We focused on how the regional chapters could better present themselves as a unified organization when attending conferences to recruit students. I was tasked with creating data visualizations for their site and flyer’s.
Our findings presented us with the opportunity to create accessible branding materials, as well as research content management systems that would provide CCSC a more consistent web presence across individual chapter websites.
View Case Study︎︎︎
